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Through the 4A's program, we were asked to pitch a relaunch strategy for Beckon, a lactose-free ice cream, previously known as Minus the Moo. I handled the art direction for the project, and I designed the logos and branding for our team name/agency, Parlor. I also creative directed and edited the launch video. 

Beckon Ice Cream | Launch Video :90

Beckon Ice Cream | Pitch Presentation Overview

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